Renata
Blöndal

Nova - Chief Operating Officer

Led company-wide strategic planning and execution, ensuring alignment with organizational goals. Directed business development and service teams of 50 people, focusing on ambitious targets and team satisfaction. Revamped workflows and team coordination, resulting in increased productivity and more predictable delivery of products and services. Managed automation initiatives and the integration of artificial intelligence to improve operational efficiency and customer satisfaction.

Measurable results in customer satisfaction, employee satisfaction, service sales, customer contact volume and refunds, as well as electronics sales, inventory and margin.

Arctic Adventures - Chief Sales, Service and Marketing Officer

Oversaw four teams of 40 people, coordinating cross-functional efforts to support rapid organizational scaling post-pandemic. Led strategic rebranding for two major brand segments, ensuring cohesive execution and stakeholder buy-in. Directed planning, contract negotiations, and implementation of new systems to streamline operations and improve customer satisfaction.

Krónan - VP of Business Development

Created the vision for Krónan Smart Store from the ground up, owning the full scope from planning and contracts to design, implementation, and execution. The product was built to transform the grocery shopping experience and enhance people's everyday lives. Separately, led contract negotiations and the rollout of Krónan's self-checkout solution.

Landsbankinn - IT Change Management

Defined value-adding digital projects and led their implementation, including through the Google design sprint methodology, significantly cutting time to delivery. Key projects included in-app customer onboarding, the first among all Icelandic banks, and customer self service of opening a trading account within the banking app. Identified opportunities for automation and participated in implementation.

Meniga - Senior Data Analyst and Product Owner

Performed market analyses based on customer consumption data and presented findings to executive teams. Developed a new AI-powered product that recommends offers based on machine learning.

CCP Games - Scrum Master and QA

Joined the web team at CCP after graduating in industrial engineering from the University of Iceland. There I served as Scrum Master and QA for various web teams.